{"id":4601,"date":"2022-06-22T09:19:55","date_gmt":"2022-06-22T16:19:55","guid":{"rendered":"https:\/\/fizzahraza.goodgallery.com\/blog\/?p=4601"},"modified":"2022-08-06T19:57:59","modified_gmt":"2022-08-07T02:57:59","slug":"20-ways-to-use-branding-photography-in-your-business","status":"publish","type":"post","link":"https:\/\/fizzahraza.com\/blog\/2022\/06\/22\/20-ways-to-use-branding-photography-in-your-business\/","title":{"rendered":"20 WAYS TO USE BRANDING PHOTOGRAPHY IN YOUR BUSINESS"},"content":{"rendered":"\n

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We\u2019re all familiar with the term “headshots”. The origin of headshots could be traced back to the very beginning of photography itself. And they have really evolved for the better throughout the years. Now we see this facet of photography evolving into branding photography. <\/p>\n\n\n\n

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But it brings up the question, \u201cWhat can I even use my branding photos for?\u201d And, \u201cAre they worth the investment if they are just for professional use?\u201d<\/p>\n\n\n\n

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BRANDING PHOTOGRAPHY IS AN ASSET FOR YOUR BUSINESS<\/h2>\n\n\n\n

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You read that right. Branding photos are an asset of any good business. <\/p>\n\n\n\n

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Because consumers often make buying decisions based on first impressions, having high-quality photos, to make a great first impression, is a must!<\/p>\n\n\n\n

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When you have a library of branding photos to use, you can mix, match, and shuffle the use of images in your marketing to keep things fresh and interesting.<\/p>\n\n\n\n

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Another great thing about branding photography is that you get more variety in your images than with headshots. You\u2019re then able to incorporate props and tools of your specific trade, which allows you to better connect with your audience!<\/p>\n\n\n\n

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Plus the multiple outfits and wardrobe changes allow you to breathe life into the session! You can show off multiple aspects of your professional and personal life in a customized branding photo session.<\/p>\n\n\n\n

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Branding photos can be as professional or as laid-back as you’d prefer. However you want to come across to your ideal client, dress and look that way. Be authentic to who you are!<\/figcaption><\/figure>\n\n\n\n

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MY FAVORITE THING ABOUT BRANDING PHOTOGRAPHY<\/h2>\n\n\n\n

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While I do love that branding photography offers so options, this isn’t my favorite thing about them. My favorite thing is how they go beyond typical photography. They help create a human connection.<\/p>\n\n\n\n

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Especially in the fast-paced digital world we live in. We all want connection now more than ever, and that was proven to be true after the madness of 2020. Why not use photography to bridge that gap between you and your ideal client?<\/p>\n\n\n\n

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With custom branding photography, you show your target audience who you are and what you do – visually. When words are hard to find in writing captions for social media, let your photos do the speaking for you. <\/p>\n\n\n\n

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There are many ways to maximize the way you use your branding photos so that people start to recognize you as the face of your business. <\/p>\n\n\n\n

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With a little variety in posing, background, and expression, you can show different facets of who you are!<\/figcaption><\/figure>\n\n\n\n

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20 WAYS TO USE BRANDING PHOTOGRAPHY IN YOUR BUSINESS<\/strong><\/h2>\n\n\n\n

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When I work with clients, we have a style and design consult so I can understand exactly what you need. I can extend the backgrounds of images for your Facebook or website banners to provide plenty of room for you to add your logo and text. <\/p>\n\n\n\n

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We took this portrait and extended the background on the right side. So the final product could look like this for her website, FB page, or LinkedIn account!<\/figcaption><\/figure>\n\n\n\n

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To maximize the use of your new branding photos, use them across all of your marketing (yes – all of it!)<\/strong><\/p>\n\n\n\n

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Some places seem like a no-brainer, like your website. But beyond your website, think about creative ways you can add photos of yourself into your marketing. This could be as simple as adding a new photo to your email signature. <\/p>\n\n\n\n

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Adding a professional photo to your email signature gives an extra touch of professionalism!<\/figcaption><\/figure>\n\n\n\n

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The list below should get your creative juices going, and give you some ideas on where you can leverage your new branding photos.<\/p>\n\n\n\n

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20 Places to Use Your Branding Photos<\/strong><\/h2>\n\n\n\n

Without further ado – the list!<\/em><\/strong><\/p>\n\n\n\n