Ahhhh… the day of your personal branding shoot has come. But wait – not sure about what to wear for headshots? Well, looks like you’re in the right place!
First of all, I think congratulations are in order. You rolled up your sleeves, have a thriving business, and are ready for headshots that represent you as the powerhouse CEO that you are!
Having your personal branding shoot done by a professional photographer is one major way to elevate your business presence. People are spoiled nowadays, so it’s more noticeable when your photos aren’t up to standard. Sure, you can take a few pictures on your iPhone, and they’ll turn out pretty decent, but websites filled with selfies will always pale in comparison to the sites with crisp shots from a photographer who knows what they’re doing.
My job is all about making you feel good, comfortable, and looking and feeling like your best self. Now, let’s go over some do’s and don’t about what to wear to your session. You’ve got options – and I’m sharing my top 5 tips here today!
Preparing for your Personal Branding Shoot: What to Wear for Headshots
Prior to your branding session, keep in mind that the goal is to emulate your brand visually. We want your prospects to see you, your personality, and all the things that set you apart from others in your industry. You can let the creativity roll here, but let’s keep you on brand.
5 Tips for your Personal Branding Shoot
- Start by creating a Brand Shoot inspiration board.
I know you’ve got visions to bring to life, and I want to help. Putting together an inspiration board of pictures that are similar to what you have in mind for your shoot will be helpful for you and your photographer to ensure you’re on the same page. Save some outfits, poses you might want to do, and more! I love collaborating with my clients on Pinterest!
2. When considering what to wear for headshots, wear something you feel good in that compliments your brand and brand colors.
Your comfort is a priority, but so is being consistent with your brand. What feelings are you trying to evoke? Think about who you want to be known as and what you want to be known for! Then choose wardrobe pieces that will convey that visually!
Are you a sophisticated CEO who wants to rock a blazer and high heels?
Are you a personal chef who wants to keep things casual and dressy?
Don’t worry if this feels overwhelming – when we work together, I help you with ALL OF THIS!
3. For ladies, think about textures, layers, jewelry, and more. Lot’s of ground to consider!
Keep in mind that you’ll be front and center! For a slimmer look, form-fitting clothes are your way to go. Opting for figure-hugging clothes instead of boxy tops will flatter you the best! Incorporating the right mix of texture will also help create visual interest without taking the attention away from your beautiful face. Try textured tops in solid colors or maybe even lace and ruffles.
Adding layers like a form-fitting jacket or slim-fit cardigan is great for creating dynamics while also slimming your arms. Pairing layers with long sleeves are also super flattering in your portraits! Now, when it comes to your jewelry, choose pieces that speak to your style. Go bold or keep it subtle, the choice is yours!
4. For gentlemen, avoid patterns, opt for collared button-ups, and leave the graphic tees at home.
A lot of my advice is the same as it was for the ladies: form-fitting clothes will be the most flattering, long sleeves are the way to go, and add layers and complementary colors. Stay away from patterns as they’ll distract from your face, and bring a collared button-up shirt and suit jacket if you can! Maybe even a white shirt and a dark, fitted jacket. These are *chef kiss*.
5. Regardless of what kind of shots we’re getting, bring coordinating bottoms!
Even if you’re only coming in for headshots, it’s better to be prepared! Bring pants or skirts, and matching shoes. That way, if your knees, hips, or anything below the waist are captured, you’re still looking cohesively on point.
Want more info on what to wear for your headshots? Download my free guide here!
Personal Branding Session with Lisa
I had the honor of welcoming Lisa into my studio for her personal branding session, and I was thrilled with how sophisticated and professional these came out! Lisa is an author and clinical psychologist who’s written several books. When she came in for branding photos, we had a blast! She looked stunning as we got a variety of headshots and portraits.
But that’s not all.
I always urge clients to think beyond their headshots when they come in for a session. This could look like inviting family members, a business partner, or a spouse.
Lisa invited her husband along to her photoshoot, so we were able to create some gorgeous couples photos for them. Her husband is also a psychologist, talk about the dynamic duo!
Wall Art For Your Home
For Lisa’s session, we explored the idea of creating wall art during her Style and Concept Consultation prior to her session. What we created after her session was this gorgeous stand-alone art piece of Lisa. We also designed this wall art collection of her and her husband to hang near their staircase.
All in all, Lisa left with beautiful, sophisticated portraits that represent her as the high-level CEO she is and gorgeous updated couples photos that will be cherished for years to come.
Is It Time To Update Your Headshots or Branding?
Investing in a personal branding session for yourself and your business will enhance your online presence, instantly upgrade your website, strengthen your brand identity, and will ultimately boost your confidence.
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