E-Myth Mastery by Michael Gerber
Last week I picked up E-Myth Master by Michael Gerber. I had absolutely loved and found great information in E-Myth Revisited last year. In fact, it is a book I keep coming back to again and again, as well as a book that I recommend frequently. So I was obviously geeking out at my local library when I saw E-Myth Mastery because I figured it would have EVEN MORE information for me to absorb and apply.
Part 1 was a bit of a disappointment and I felt like it dragged on forever, partly because I was itching for real in-depth information and partly because of the writing style. Part 1 continues in the vignette of Michael mentoring Sarah, the owner of all about pies. Mainly he discusses passion and regaining the focus of WHY she became an entrepreneur – her love of pies and the desire to share that with the world. To be honest, I had moments during Part 1 that I found myself skimming and skipping in order to get to the real information. Halfway through Part 1, I almost gave up and decided to at least peak at Part 2 to see if I was torturing myself for something worthwhile. I saw some promising information in Part 2 so I stuck it out through Part 1. I did find a few bits of useful information that overlapped Parts 1 and 2 so I just combined all my notes.
At some point, the book goes into traditional business plans vs. what they suggest. It goes into a lot of detail about creating data through marketing reports and how to track lead conversions, etc. I’m not saying this did not apply to me but it was far more complicated than what I need right now, so I didn’t include in my notes. If you are looking for more information on this, definitely pick up this book and check it out. All the pictures except the first slide are from my trip to Perth, Australia a few years ago.
As I read and took notes, I had a lot of internal dialogue going on at different levels. On one level, I was thinking about how to implement this information into my business and how best to use this information to learn more about and cater to my clients’ needs and desires. On the other hand, I was thinking holy crap, I can totally identify some of these drives or need for gratification in myself as a consumer.
How do you or would you use the information in these notes in your own business? What is the best practical way to go about implementing such information?
This installment of notes cover most of what I found interesting and useful in the first half of the book. Look out for the next blog post which will cover notes from the second half of the book. And of course, feedback is always welcome so please let me know if this was at all helpful or what I can improve upon 🙂
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